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Drift's "Try Before You Buy"

Drift, a green energy company, was looking for a way to show users what their experience with the service would be before signing up. Using content from the user dashboard, combined with their current estimate tool I was able to bring the two into one cohesive experience.

 This is an example of what a user would see upon entering the tool. The information on the left was the same functionality as their estimate tool, reconfigured for the sidebar. On the right the user was presented with representational images, essentially a null state.

This is an example of what a user would see upon entering the tool. The information on the left was the same functionality as their estimate tool, reconfigured for the sidebar. On the right the user was presented with representational images, essentially a null state.

 After inputting their information the user was shown a loading screen. This was intentional as it gave potential customers a sense that the tool was 'calculating' in lieu of simply instantly presenting the result.

After inputting their information the user was shown a loading screen. This was intentional as it gave potential customers a sense that the tool was 'calculating' in lieu of simply instantly presenting the result.

 The final result fills in all the data on the right side with dummy data, like what they might see in a dashboard. It included two callouts at the top left showing their estimated rate and a CTA to sign up. By keeping the sidebar on the left the user was allowed to experiment with different rates.

The final result fills in all the data on the right side with dummy data, like what they might see in a dashboard. It included two callouts at the top left showing their estimated rate and a CTA to sign up. By keeping the sidebar on the left the user was allowed to experiment with different rates.